THE CHALLENGE
The Cloud Infrastructure-as-a-Service market is a saturated market. In that kind of market, it is important for a vendor to differentiate itself in not just the features and functionality but also in the way it communicates what it is doing in the market. Podcasts have been around since the arrival of the first iPod, yet the medium has gained delayed appreciation. Around 2015, it was becoming commonplace. My team wanted to find a way to use podcasting to help Dimension Data’s cloud product marketing leaders explain their products’ benefits to the market.
THE SOLUTION
James worked with Dimension Data Cloud’s product marketing leaders to:
- Interview executives to understand the market need and benefits of their product.
- Cut down interviews to two-minutes segments.
- Edit and distribute the interviews to integrate with ongoing marketing campaigns.